In this episode of "The Business of Tech," host Dave Sobel discusses the key areas of growth for MSPs in 2024. He highlights the importance of cybersecurity and AI consulting, as well as the need for human expertise in interpreting and responding to complex threats. Sobel also mentions the rise of IT automation and significant investments in AI startups. Additionally, he touches on Microsoft's response to an AI incident involving Taylor Swift, which led to enhanced safety measures. The episode concludes with insights from a Canalys poll, indicating that channel partners expect significant growth in their managed services businesses, driven by customer demand for cybersecurity management, cloud infrastructure, application development, AI solution consulting, and compliance requirements. The evolving MSP model, increased M&A activity, and vendor consolidation in RMM are also discussed. Three things to know today00:00 Cybersecurity and AI Consulting: Key Growth Areas for MSPs in 202404:05 IT Automation Gains Momentum with Significant Investments in AI Startups06:39 Taylor Swift's AI Incident Spurs Microsoft to Enhance Safety Measures Supported by: https://huntress.com/mspradio/  
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