In this episode of the Business of Tech podcast, Dave Sobel discuss four important things to know in the tech industry. They cover the unveiling of new avenues and risks for MSPs by Canalys and New Relic, the latest in cybersecurity with Passkey's Political Hacking and Patching, the potential impact of Apple's dominance on IT outsourcing, and big ideas from Google's cognitive impact to the evolving role of IT in an AI world. Dave highlights the importance of involving the channel in successful cloud marketplaces and the role of partners in the fastest-growing market for cybersecurity and software. He also discusses the high costs of outages, with organizations reporting median costs of $7.75 million and hourly costs of up to $1 million. The episode emphasizes the relevance of marketplaces for MSPs and IT outsourcing companies, providing new revenue streams and opportunities in cybersecurity. Four things to know today00:00 Canalys and New Relic Reports: Unveiling New Avenues and Risks for MSPs02:44 Passkeys, Political Hacking, and Patching: An MSP’s Guide to the Latest in Cybersecurity05:36 From Teens to Enterprise: How Apple's Dominance Could Shape IT Outsourcing06:56 Big Ideas Friday: From Google's Cognitive Impact to the Evolving Role of IT in an AI WorldAdvertiser:  https://mspradio.com/engage/Looking for a link from the stories?  The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Support the show on Patreon:  https://patreon.com/mspradio/Want our stuff?  Cool Merch?  Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.comFollow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok:  https://www.tiktok.com/@businessoftech