Welcome to the first episode of Sweat Equity, the best brainstorming session you’ve ever had.Today’s episode is all about creator brands, and why cultivating a rabid fanbase is one of the most valuable things you can do for your business. Alex and Brian go deep on Kim K’s multi-million dollar empire, how Mr. Beast’s Feastables is eating Hershey’s lunch, and how KSI and Logan Paul's Prime Energy exploded onto the sports drink scene. Round things out with the 4 most important steps to cultivating a fanbase that will follow you anywhere, and you have yourself a jam-packed pilot episode.SOCIALSFor weekly episodes of Sweat Equity, marketing case studies, and much more, get subscribed to our YouTube channel: https://www.youtube.com/@marketingexamined?sub_confirmation=1For more marketing content, growth playbooks, and deep dives, marketingexamined.comFollow Alex & Brian on TwitterAlex: twitter.com/alexgarcia_atxBrian: twitter.com/brian_blum1CHAPTERS00:00 - Intro01:27 - Short-form vs. Long-form content10:55 - How Kim K made $1m a minute14:55 - Finding the perfect fit for your audience 23:05 - Why Mr. Beast's chocolate brand will overtake Hershey's26:49 - Legacy brands can't compete with creators30:32 - Every athletes’ side hustle should be content creation45:33 - 4 Steps to launch a successful creator brand51:21 - Viral CGI Playbook