Have you ever poured hours into a project, product or company that's clearly going nowhere? Held onto a relationship long past its prime, just because you've "invested" so much time?Researchers call this the Sunk Cost Fallacy and its a sneaky little human psychology gremlin that whispers things that can waste days, weeks, months EVEN years of your life.Listen to find out how to catch yourself in the sunk cost fallacy and correct course so you don't waste your time, effort and money. CONNECT WITH US Claim Your Weekly EDGE Newsletter to Boost Your Productivity. It's FREE!Over 24,225 listeners and counting! If you have an amazing productivity tool or app that will make people more productive please reach out to us at b at brandon c white dot com OTHER GREAT PODCASTS ON THE BEST PODCASTS NETWORK How to Write a Business Plan Podcast Owning a Business Podcast MARKETING Podcast The Brandon White Show Thanks for listening to the productivity podcast!