In today's episode of the PT on ICE Daily Show, ICE Chief Executive Officer Jeff Moore discusses how friction opposes the momentum of starting a business but offers different solutions on how to overcome the initial friction encountered when starting.  Take a listen to the podcast episode or check out the full show notes on our blog at www.ptonice.com/blog. If you're looking to learn more about courses designed to start your own practice, check out our Brick by Brick practice management course or our online physical therapy courses, check out our entire list of continuing education courses for physical therapy including our physical therapy certifications by checking out our website. Don't forget about all of our FREE eBooks, prebuilt workshops, free CEUs, and other physical therapy continuing education on our Resources tab. EPISODE TRANSCRIPTION INTRODUCTION Hey everyone, this is Alan. Chief Operating Officer here at ICE. Before we get started with today’s episode, I want to talk to you about VersaLifts. Today’s episode is brought to you by VersaLifts. Best known for their heel lift shoe inserts, VersaLifts has been a leading innovator in bringing simple but highly effective rehab tools to the market. If you have clients with stiff ankles, Achilles tendinopathy, or basic skeletal structure limitations keeping them from squatting with proper form and good depth, a little heel lift can make a huge difference. VersaLifts heel lifts are available in three different sizes and all of them add an additional half inch of h drop to any training shoe, helping athletes squat deeper with better form. Visit www.vlifts.com/icephysio or click the link in today’s show notes to get your VersaLifts today. JEFF MOORE All right, team, what is up? Welcome back to the PT on ICE Daily Show. My name is Dr. Jeff Moore, currently serving as the CEO of Ice, and always thrilled to be on the Daily Show, Mike, and always happy to be here on a Leadership Thursday that is a Gut Check Thursday. As always, let's start with the workout. It's gonna be a little bit rough. We got five rounds for time. It's just a simple couplet, but there's no rest to be found. The workout is five rounds for time, you are gonna do 30 calories for the gents, 25 calories for the gals on the rower, and then you're gonna do 15 burpees over that same rower. and you're simply going to, I say simply, but ouch, going to repeat that for five rounds, okay? So thinking a little bit about time domain as always, you got to think about maybe that row is going to take you what? Maybe up on two minutes and then a little bit over a minute for those burpees. So a great target would be 15 minutes. Try to keep it inside of 20. I think that would be a reasonable goal for the workout. It was a qualifier workout. It's gonna hurt. The heart rate's gonna be peaked. There's just nowhere to hide during those five rounds. So enjoy that. Make sure you're tagging Ice Physio. Make sure you hit Gut Check Thursday with that hashtag. It's so fun for us to be able to follow along with you. So enjoy that workout today. "IS IT WORTH IT?"Let's talk about friction in your business. Specifically, Let's talk about friction coefficients and how it relates to your business. So I get to talk to a lot of people who are in the process of starting up their companies, kind of in that early phase, okay? And many of them engage with me when they're in the harder part of that phase, right? Where they're starting to wonder, is this worth it? Like maybe the excitement of starting something new and all the fervor that comes along with that has legitimately turned into the daily grind and some real questions about, is this going to turn over? Is this going to catch some momentum? Is this gonna work? Are really starting to come to the forefront? Is the ROI there? The first thing I want to say is don't shame yourself. If you're in these shoes, don't shame yourself for asking that question. I think that this latest generation of busine