Our guest today is Seiya Vogt, the VP of Growth at Boxed – where he is responsible for Marketing and B2B Sales. Boxed calls itself “the easiest way to stock up and save for your household essentials." In today's discussion, Seiya provides a behind the scenes view of the tools available to the modern marketer, and along the way he explains why direct mail – that’s right – good old hard-copy mail – is making a comeback. After this episode you may be inspired to stock up on a bulk order of household cleaners or snacks or health and wellness products – if so, check out their website: boxed.com Sign up for their emails to get some coupons and see Seiya’s team in action. You can learn more about Seiya’s background on his LinkedIn profile: https://www.linkedin.com/in/seiya/ Unleashed is produced by Umbrex, the world's first global community connecting top-tier independent professionals with one another. To request to join, or to inquire about getting consulting from one of our members, email Will Bachman at unleashed@umbrex.com