The more complicated the solution, the better it will work - right? Not quite. The trick is asking the right questions to find the far more simple (and effective) solution. Why your potential clients are like the 85% of people who didn't use seatbelts in 1983 Problem: You're selling cassettes to people without a cassette player Building a multi-million dollar referral machine without social media -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.