24 min listen
Marketing the Taylor Swift Way: Lessons From Taylor Swift’s Playbook
Marketing the Taylor Swift Way: Lessons From Taylor Swift’s Playbook
ratings:
Length:
11 minutes
Released:
Oct 12, 2023
Format:
Podcast episode
Description
Taylor Swift's recent Eras Tour in the United States alone contributed a staggering $5 billion in consumer spending, leaving a monumental mark on the music and entertainment industry. In this short podcast, we explore how her influence and fanfare can be something marketers can learn from. How do we capture our clients like Taylor, convince customers to invest (no matter what the price), and keep them engaged long-term? Listen to these five strategies from Laura Johns, CEO of The Business Growers, that will take your marketing to the next level.
Released:
Oct 12, 2023
Format:
Podcast episode
Titles in the series (37)
Acuity Group Grows a Better HR Experience: Eugene Starks, Principal at Acuity Group knew he wanted to follow in the entrepreneurial footsteps of those in his family he watched as he was growing up. But to grow a successful benefits and HR consulting company, it takes the ability to see... by Know, Grow and Scale with Laura Johns