Why don’t they tell us the truth? Why do LinkedIn keep things hidden from us? LinkedIn have no obligation to tell us what is going on, they are a private organisation and are perfectly entitled to their secrets…but is it clever to keep your users second-guessing? What impression do we form of a company when they lack authenticity in this way? Does it matter to you? LinkedIn will continue to evolve but they could achieve so much more by adopting a more open style of communication.