Filmmaker Tom Pickering is founder of the Running On Plants initiative, which encourages people to move while maintaining a plant-based diet - the idea is to promote a compassionate and cruelty-free lifestyle, which also benefits our own health.As a lifelong vegetarian and vegan, Tom has never eaten meat, and in his latest film I Could Never Go Vegan, which premiers this spring (2024), he explores the reasons behind people's reluctance to go vegan. He talks to some of the most influential vegans and athletes, and goes undercover to witness the truth behind where our meat comes from.It will be the longest cinema run of any vegan film as far as Tom is aware, with dates to be announced shortly.The Running On Plants Campaign holds monthly challenges to motivate people to get moving, and you can get free resources, recipes and training plans through www.runningonplants.org and on socials Instagram and Facebook, while also joining the Running on Plants Strava Group.You can find out more about I Could Never Go Vegan at https://icouldnevergovegan.co.uk/