The Vegan Society is the world’s oldest vegan organisation whose founders came up with the term ‘vegan’ back in 1944. The society also created the definition of veganism."Veganism is a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose."Following a career in politics, Matt Turner joined The Vegan Society as their Media & PR officer, aligning his personal ethics with his daily work. In this conversation, Jim chats with Matt about his personal journey into veganism away from politics, how the COVID 19 pandemic has impacted the growth of veganism as well as a whole host of other plant-based subjects. You can find out more about The Vegan Society here. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.