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Episode 11: Eric Seufert on the future of mobile acquisition and gaming

Episode 11: Eric Seufert on the future of mobile acquisition and gaming

FromMarketecture: Get Smart. Fast.


Episode 11: Eric Seufert on the future of mobile acquisition and gaming

FromMarketecture: Get Smart. Fast.

ratings:
Length:
48 minutes
Released:
Mar 17, 2023
Format:
Podcast episode

Description

No one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In our latest episode of the podcast Eric joins with Ari Paparo, and Eric Franchi to talk about all of this.In this episode:AdExchanger on gaming spend decliningSVB collapse and ad techUber offers self-serve for car-top adsNetflix building an ad server?Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.
Released:
Mar 17, 2023
Format:
Podcast episode

Titles in the series (100)

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. Get access to the full episodes by subscribing at Marketecture.tv. Each Marketecture podcast interview is hosted by an industry expert who can ask the right questions, get to the bottom of the vendor’s pitch, and help you figure out if that vendor is right for your business. All before taking a meeting. That’s how we help you Get Smart. Fast. This podcast highlights the best short segments of each interview so you can hear what each vendor has to say. To get access to the full interviews (either by podcast or online) visit https://www.marketecture.tv.