This week's discussion is with sales professional and retired University of Minnesota Duluth business professor, John Kratz. John chats with Duluth Pack's CEO, Tom Sega about the importance of building trust with customers, story-telling vs story-listening, and the differences between the features and benefits of a product and the value it brings to a customer. In addition, John touches on his impact and development of the sales degree students can earn at UMD. 

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