With over 25 years in the Clinical Research field, Michelle has experienced the clinical trial journey from multiple perspectives: patient, caregiver, site, CRO, and Pharma. She has now launched her own company, Innovate In What You Do! LLC, to bring all these together to help others improve their way of working with the user voice included. As the industry works through the disruptive nature of flexible, device enabled, community focused trials, her years of experience bring value to the multiple players in this ecosystem. Michelle’s greatest passion, beyond adrenaline sports, is customer focused innovation and responding to the voice of patients/participants, sites, and study teams. This week we discuss the complexity of breaking down silos, the downside of sponsors customizing everything, and importance of making your voice heard.