Laura R. Holtz, MS, PMP, CCRP, is a Senior Research Manager at Indiana University Center for Aging Research and Regenstrief  Institute. She oversees multiple federally funded grants and investigator initiated research trials includes projects with cognitively impaired older adults in the community and nursing facility settings. As a research staff advocate, Laura established the Indianapolis chapter of SOCRA, the Society of Clinical Research Associates, which provides education opportunities for staff to become Certified Clinical Research Professionals. She has presented several times at the SOCRA annual conference and SOCRA chapter meetings. Her dedication to research education earned her seat on the SOCRA Board of Directors in 2018 to present. In this episode, we discuss the continued emphasis on being a generalist, the idea of clinical research as customer service and the importance of authenticity in communication.