48 min listen
Personas - Spotify
FromMixed Methods
ratings:
Length:
53 minutes
Released:
Apr 16, 2020
Format:
Podcast episode
Description
From experimenting with truly mixed methods projects to various team structures, the team at Spotify has always had a creative approach to UX research. That was confirmed again last March by a blog post about a personas project the team had taken on with the help of some amazing vendors like Julie Francis, Fred Bove, and Laure Dousset. While many researchers are a bit skeptical of personas, the investment and impact they seem to be generating at Spotify makes a case for reconsidering. So, listen in to hear from the team behind one of the coolest personas projects out there.
Released:
Apr 16, 2020
Format:
Podcast episode
Titles in the series (31)
Big Questions, Better Answers - Jake Knapp, GV: Jake Knapp is a design partner at GV, formerly known as Google Ventures, and the inventor of the Design Sprint. by Mixed Methods