Jared Spool is one of the most influential voices in UX. After a brief stint as an engineer, Jared went on to found User Interface Engineering in 1988, a leading consulting firm that specializes in website and product usability. Jared is a prolific writer, speaker, and advocate for UX with the ambition goal of ridding the world of all bad design. He's also more recently taken on the challenge of starting his own school to create the next generation of UX professionals. This episode focuses on finding out a bit more about how Jared built the enviable career he's now so well know for and what's inspired him to do it.