48 min listen
Combining Qual & Quant - Jeff Sauro, MeasuringU
FromMixed Methods
ratings:
Length:
48 minutes
Released:
Jan 11, 2018
Format:
Podcast episode
Description
Jeff Sauro has had an amazing career. In addition to having a PhD in educational statistics and research methods, he’s worked at GE, Intuit, and Oracle. Jeff is probably best known though for his work at MeasuringU, the quantitative research firm he founded in 2004. As it says on their about page, they focus on “the statistical analysis of human behavior and quantifying the user experience.” When it comes to qual/quant research, Jeff is a leading voice in the community and in this episode we discuss what motivated this approach and speak a bit about how UX researchers could begin to incorporate this type of thinking into their practice, including How To Make Personas More Scientific.
Released:
Jan 11, 2018
Format:
Podcast episode
Titles in the series (31)
Big Questions, Better Answers - Jake Knapp, GV: Jake Knapp is a design partner at GV, formerly known as Google Ventures, and the inventor of the Design Sprint. by Mixed Methods