Growing up in the mountains and fields outside of Pendleton, Oregon, Jeff Smith has spent most of his life surrounded by, and working in, the agricultural industry. In 2005, he obtained a bachelor’s degree in Agricultural Business from Colorado State University and has become a highly skilled business consultant specializing in food production and heavy construction, with an emphasis on sales, operations, and business development. He has led business initiatives with a wide range of objectives, and throughout his career, he’s had direct exposure to the business cycles of over 30 different commodities. Building on his early career successes, Jeff worked in private equity before establishing his own consulting firm. He continues to apply his experience and knowledge to his clients’ unique situations, helping them reach their financial and business goals while also ensuring they are set up for long-term success. Jeff and Kara share a passion for agriculture, endeavoring to do their part to ensure people not only have access to nutritious foods but also remain engaged with the process that allows all of us to have sustainable resources that are available when and where we need them.   In this episode, Jeff and Brad discuss the truth about the food industry and what it’s like to be a true rancher. Bombs: -Relationships are number one. -Take time to reflect. -Servant Leadership.   Learn about what Jeff and Kara are doing at https://www.coloradocraftbeef.com  Watch the full video episode on Brad’s Rumble here: https://rumble.com/c/c-2544182  Watch the full video episode on Brad’s Youtube Here: https://bradlea.tv