In this episode with guest, Mario Del Pero we discuss how you need to get better every day, starting with the core customer when opening a restaurant, being a student of the business, creating systems around "wow" experiences, owning your brand, finding a business partner that balances you, selling happy, scaling culture, recruiting/filtering the right people, coaching culture, creating process around R & D, and doing what you already do better.  Mario Del Pero grew up in his family's meat processing business. He would go on to study International Relations at the University of Southern California and was on the path to becoming a career lawyer. Instead, he took a job at a Mexican grill where he started as a barback's back. He eventually became the Director of Operations. In 2005, Mario, along with wife, Ellen Chen, opened Mendocino Farms Sandwich Market in Southern California. 12 year later they've grown their business to 17 locations.