Eric Levitt Founder of Pure Wisomds joins The Dime to discuss Mushrooms + Cannabinoids = the future?Formulation conversations on bridging the gap between mushrooms and minor cannabinoidsQuantifying CBD for a doseExpected time to experience when consuming Pure Wisdom Cannabinoids ProductsChallenge with CBD IndustryWhy cGMP matters Learn More about Pure Wisdom Eric Levittis the  Founder of Pure+Wisdom Foods.The reason I started this company was to create everyday health and wellness supplements that you could actually feel and quickly knew were making a positive difference in your daily routine.  (And also to provide an alternative remedy to some of the harmful opioids and drugs on the market today.)Creating a functionally different product starts with combining hemp-derived cannabinoids and adaptogen mushrooms.  The next key ingredient comes in the form of technology, specifically applying Time Release capabilities to the CBD.  The reason we do this is because CBD has a unusually short half-life in the body; from the time you take traditional CBD in the form of tinctures or soft gels, it’s typically reached it complete absorption in the blood plasma within 75 minutes and it’s done.  Using time-release technology, we’re able to increase the amount of time you’re still absorbing the CBD for up to six hours.