Listeners, we're back this week with N. Chloé Nwangwu. 
Chloé Nwangwu is the brand scientist and the director of NobiWorks a brand visibility consultancy rooted in Behavioral Science. She unabashedly believes brands not built with power dynamics and biases in mind should consider the old Thanos snap treatment. That means disappearing it from this plane of existence for the non nerds. She is in the business of equipping underrecognized brands with choices scientifically formulated to make them as noticeable as possible to the right people. Everything you do to be better seen heard and understood should work. And it is her personal mission to make that so. Most recently, she advised the first refugee delegation to the UN.
 
During this episode we talked about:

04:26 - Catching up since episode 237

10:15 - Stress of revenue drop and recession fear

11:00 - "Just because people are thrifty"

11:48 - "One woman war against niching"

13:05 - "The tree things"

17:25 - Attention overload

20:50 - "The visibility game is rigged"

22:32 - Static profiles

23:22 - Security

27:55 - RChange their behavior

28:53 - "The niching lense"

29:32 - Stakeholder Awareness

30:50 - "You don’t need to niche"

33:15 - Niching as a vicious cycle

36:08 - Market to the motivation

37:05 - Positioning

46:17 - Matter Most Analysis

49:04 - A chain of motivations

 
Follow Chloé on all things social:
Website 
Instagram
LinkedIn 
Personal LinkedIn 
 
Mentioned studies and articles:

 The recent study on brains


 Rewrote the Democratic Platform


 The exercise


 The Market Lens Consult

 
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