An annual theme can help you in planning your marketing, making it fun, and getting people bought into a bigger cause.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes “Word” for the year trendTransitioning from a word of the year to a themeHow a theme can be helpful to your businessCan help with decision makingCan guide/direct/assist your messagingIt pulls the team together in a common synergy for what’s to comeCreates excitement and anticipationHow we came up with our theme for the upcoming yearEOSAnnual Marketing Planning DayWe looked at our goals for the yearGoals drove you - listed/brainstormed words that we thought about for what we want to do for the yearKeep/Kill/Combine those wordsPrioritize and pick!How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com