The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindCoach Chris Cotton from Auto Fix Auto Shop Coaching introduces "The Weekly Blitz," a podcast focused on enhancing auto repair business knowledge and providing practical strategies for success. Coach Chris emphasizes the significance of apprenticeships in the auto repair industry, expressing frustration with shop owners complaining about the technician shortage without implementing apprenticeship programs. The benefits of apprenticeships are discussed, including bridging the skills gap, ensuring a sustained talent pipeline, reducing turnover, and providing cost-effective training. Coach Chris advises establishing a successful apprenticeship program, such as having a structured curriculum and pairing apprentices with experienced mentors. The episode concludes with a call to action for shop owners to invest in apprenticeships and support the industry's growth.Apprenticeships [00:01:10] Importance of apprenticeship programs for auto repair shop owners and the need for a sustained pipeline of talent.Bridging the Skills Gap [00:02:19] The need for technicians to possess new skills due to advancements in technology and the role of apprenticeships in acquiring these skills.Key Elements of a Successful Apprenticeship Program [00:04:38] Structured curriculum, mentoring, regular evaluation, and incorporation of soft skills in apprenticeship programs.Connect with Chris:chris@autofixsos.com940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz