Wil Glafenhein, Owner of Honors Real Estate Services, dives into his strategies for success in building an $85 million portfolio. He shares tips for bringing in direct to seller leads and stresses the need for consistency and patience in today’s market where most deals just aren’t penciling. Key Takeaways: Lead Generation Strategies: Wil discusses various lead generation strategies, including targeting properties based on ownership type (individual vs. LLC) and understanding the importance of allocating sufficient resources to marketing campaigns. He emphasizes the need for patience and consistency in generating leads, especially in competitive markets. Mindset and Purpose: Beyond profit, Wil emphasizes the importance of mindset and purpose in the commercial real estate business. He recommends maintaining clarity on your goals and values while fostering a positive mindset. Effective Communication and Planning: Wil stresses the significance of clear communication and strategic planning when partnering with others. Having contingency plans and outlining expectations upfront can prevent potential conflicts and ensure smooth operations over the long term. Wil Glafenhein | Real Estate Background Owner of Honors Real Estate Services Portfolio: $85 million AUM: apartments, office, assisted living  Based in: Knoxville, TN Say hi to him at:  HonorsProperties.com Best Ever Book: The Screwtape Letters by C.S. Lewis Greatest Lesson: Disciplined effort with a clear vision is what is needed to grow with consistency.   Sponsors BAM Capital