Coaching is secondary. Business is first. Learn how to be an owner, not just a technician or manager, for business success. Check out the E-Myth Revisited to read more on this subject. Coaching is Secondary for Business Success Consider this scenario. Someone becomes an expert in creating a certain craft or providing a certain service. Maybe this is butchery, baking, or candlestick making. Because friends and family love what this person does, their friends and family encourage this person to become a butcher, baker, or candlestick maker and start his own business. It fails. Why does it fail? Because the technical aspect is secondary. Business is first. If you decide to start your own business, you are a business owner, manager, and coach. Coaching is secondary to business success. You must spend time managing and owning the business. Coaching is Secondary: How to Be an Owner The E-Myth Revisited discusses the three different roles in a business: technician, manager, and owner. When you start your business, you must do all three (unless you happen to be rich and can hire people from day one). You cannot delegate any tasks. Over time, you can begin to delegate first the technician work and then the managerial work. If this bothers you - if this sounds like the opposite of why you signed up - you may want to reconsider starting a business. You may want to see if you can work for someone else. That's okay. Why? Because coaching is secondary, being a manager and owner is primary for business success. Learn how to be an owner. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out Coaching 101 - the new Academy course designed to cover the basics of coaching. It's leaner and tighter than our other offerings (and cheaper). Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on Instagram Niki on Instagram Andrew on Instagram Connect with the show Barbell Logic on Instagram Podcast Webpage Barbell Logic on Facebook Or email podcast@barbell-logic.com