We explore professionalism and why it's hard to be professional. Professionalism is difficult, but deliver values and sets you apart. Professionalism: Competence, Integrity, Benevolence Andrew has delivered, through podcast and in-person talks, a deep dive on how competence, integrity, and benevolence make up a professionalism value equation. Matt also has also delved into this here. This framework or model to conceptualizing your coaching or business really helps you think more intelligently about where to improve. Professionalism Sets You Apart When you have built yourself some expertise and are above the level of amateur, you should respect yourself, expect a high value of yourself and ask a relatively high price of your customer (the price should be less than the perceived value). Then, you need to deliver a high level of service consistently across the competence, benevolence, and integrity. Plenty of people are delivering online coaching. Personal trainers and coaches abound. Professionalism sets you apart. Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on Instagram Niki on Instagram Andrew on Instagram Connect with the show Barbell Logic on Instagram Podcast Webpage Barbell Logic on Facebook Or email podcast@barbell-logic.com