Architect John C. Greco Discusses the Importance of Architecture and the Challenges Facing the Profession








Show Notes
About The Guest(s):

John C. Greco is an architect and founder of his own architectural practice. With over 25 years of experience in the field, he has held various roles and has a well-rounded understanding of the profession. He is also a coach, helping architects improve their businesses and navigate the challenges of the industry. John is dedicated to advocating for the architectural industry and inspiring others to reach their fullest potential.

Summary:

John Greco, an architect and coach, joins the show to discuss the challenges and opportunities in the field of architecture. He highlights the importance of architecture in our lives, as it shapes the spaces we inhabit and influences our well-being. John also addresses the issues facing the architectural profession, such as burnout, low pay, and commoditization. He emphasizes the need for architects to prioritize their clients' needs and provide value through their services. John shares his coaching approach, which focuses on improving company culture, business development, and individual strengths. He encourages architects to think of themselves as service providers and to consider the impact of their designs on the community. Overall, John aims to elevate the profession of architecture and create a more unified and successful industry.

Key Takeaways:

Architecture is important because it shapes the spaces we inhabit and influences our well-being.
The architectural profession is facing challenges such as burnout, low pay, and commoditization.
Architects should prioritize their clients' needs and provide value through their services.
Improving company culture and individual strengths can lead to better outcomes in the architectural profession.
Architects should consider the impact of their designs on the community and strive to create buildings that are part of something greater.
Quotes:

"Architecture is important because humans spend 90 plus percent of their lives indoors." - John Greco
"Architects are overstressed, overworked, underpaid, and increasingly commoditized." - John Greco
"Architects need to think of themselves as service providers and have their clients' best interests at heart." - John Greco