2023 is the summer of Barbenheimer! The Barbie Movie Marketing gave us a masterclass in theatrical marketing, this summer! From Barbie memes to Barbie photo ops, to Barbie pride parade floats - you couldn't open your phone without seeing the quintessential Barbie Pink, these last few months.So why is the Barbie movie so popular? ...Because of the marketing!In this episode, we'll break down some of the strategies the Barbie movie marketing team used, particularly on social media... And how you can embed those same strategies into your own business's marketing!Sources:BBCHollywood ReporterDigiday✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://instagram-mastery-optin-form.ck.page/c684a45e7f Tap here to try Later.com (Jenna's favourite social media scheduling software) https://later.grsm.io/egd652z1q1fk Music by Jordan Wood Hosted by Jenna Warriner, Creator of Magic Marketing Machine