On this episode of the California Now Podcast, host Soterios Johnson explores the endless allure of Inyo County and the Eastern Sierra with four in-the-know locals.  First up, Johnson talks with Brent Underwood, owner of Cerro Gordo, a former Gold Rush–era boomtown and mining operation nestled in the Inyo Mountains. Underwood starts off by sharing the thrills and daily struggles of living in a ghost town. “It's a lot of learning on the fly,” he says. “It's a lot of stressful days and logistical challenges, but I love it. It's probably the most interesting and fulfilling thing that I've ever done.” The entrepreneur dives into the town’s history, his plans for reviving the property, and how visitors can explore Cerro Gordo for themselves.  Next, Johnson is joined by Bob Sigman, executive director of the Museum of Western Film History in Lone Pine. Sigman shares his insights into the rich Hollywood heritage of the Eastern Sierra region and what made Lone Pine in particular a filming hot spot for Western films. As Sigman explains, “The sun going from east to west over Owens Valley provided just a unique opportunity for filmmakers, not only to have the landscape, but to have variable light, whether they were shooting northeast, south, or west.” He also discusses the Lone Pine Film Festival’s evolution, popular exhibits, and how to experience the cinematic landscape of Inyo County in person. Lastly, Johnson talks to Brittany and Dave Holman, the husband-and-wife team behind Owens Valley Distilling Company in Bishop. The two share how the area’s magnificent rock climbing initially drew them to the area 17 years ago. “Bishop is literally a climbing mecca now,” Dave says. “I mean, you talk to any rock climber around the world, they will know Bishop, California.” The Holmans discuss the distillery’s origins, including the secret to their locally made spirits. The avid outdoor enthusiasts also give tips for enjoying Bishop’s epic surroundings. “If you love the outdoors, regardless of what your fitness level is—if you're just a car tourist trying to see some beautiful things or you're a hardcore athlete—there's just so much to do in this town,” Dave boasts. “It's incredible.”