25 min listen
#164: Using a “freakout” protocol to get work now, with Austin Church
#164: Using a “freakout” protocol to get work now, with Austin Church
ratings:
Length:
44 minutes
Released:
May 18, 2023
Format:
Podcast episode
Description
Today’s guest is Austin Church from Knoxville, Tennessee. Austin helps e-commerce founders stand out online with their brand strategy. Lately, he’s been working as a fractional chief marketing officer (CMO), consulting for creator economy companies. He also coaches freelance creatives. Austin was one of the six-figure freelancers I featured on the show in May 2021. We’ve since become friends, and his podcast, Freelance Cake, was in my ears during my recent solo business retreat — because I needed all his marketing advice! I realized you all could benefit from hearing some of his great marketing strategies and tactics too, so I invited him back on the show. In this episode, we talk about: What a “fractional” role is for a freelancer and how Austin moved into that role. How Austin defines and sells strategy. Why templates are so important. How Austin works through a “content road map” with clients. Austin’s marketing strategy and his “freakout” protocol. The difference between “cold” leads and “warm” leads. Austin’s 3 R’s of marketing: repeat business, referrals and relationships. How Austin uses LinkedIn to get new clients: tips from Sharon Wu. Don’t be afraid to ask other freelancers you know for referrals. Biz Bite: Have a shut-down ritual that identifies three priorities for the next day and include “marketing” as one of the priorities. Resources: Join the Deliberate Freelancer Facebook group. Support Deliberate Freelancer at Buy Me a Coffee. Austin’s website and his free freelance course: AustinLChurch.com Austin on LinkedIn Austin’s Freelance Cake podcast episode: 7-Step Freakout Protocol for Getting Last-Minute Freelance Income Episode #98 of Deliberate Freelancer: Six-Figure Freelancing: The Benefits of Selling Strategy and Outcomes, with Austin Church How Austin uses LinkedIn to get new clients: tips from Sharon Wu Find email addresses: Hunter.io
Released:
May 18, 2023
Format:
Podcast episode
Titles in the series (100)
#10: Think Like a Marketer to Grow Your Business, with Megy Karydes: Today’s guest, Megy Karydes, lives in Chicago and has owned her communications and marketing consultant practice for the past 12 years. Megy is all about systems and structure. She is very disciplined about sticking to a set schedule throughout her... by Deliberate Freelancer