Something I’ve been thinking a lot about is the value and reach of what we have at our fingertips in 2023. A single post on LinkedIn can have more potential reach than views on CNBC. Our entire business model at VaynerMedia is based on the content we put out on LinkedIn, so it's time to stop underestimating it. On today's podcast, I'm giving you the breakdown from my recent Lockton Growth Forum chat. The internet and social listening have helped me in many ways, like when a casual wine purchase led to a Google search, which then became a major $8K sale, all with a few clicks. I share my shortcomings with negativity and how a little bit of kindness goes a long way. It's all about adding some heart to business. This episode is very human. You don't need a brand or a business to resonate with what I'm saying here. I hope you enjoy it and be sure to tune in tomorrow for the keynote portion of this talk! See you then.

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