Prescription drugs are a focal point for any discussion on the cost of healthcare and the requisite innovations of modern medicine. The treatment of acute and chronic conditions are aided by prescription medicine, but recently, price increases have been escalating and people are concerned about affording their needed medications. Pharmaceutical innovators like Northwind are changing the game by refusing to play in the "established" system of pharmaceutical distribution. Support the show (https://healthcareamericana.com/sponsors/)