The opportunity for churches to advertise on local broadcast television is enormous and can make a difference in your community outreach and influence. In this episode, media consultant Phil Cooke https://philcooke.com offers practical guidelines for producing and placing TV commercials on broadcast TV to advertise your church or nonprofit.   Please Like, Favorite and Share this video!   Get my new book: Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You https://influencematters.com   Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056 Prefer video? Subscribe to My YouTube Channel and Get More Great Advice https://www.youtube.com/c/philcookeofficial?sub_confirmation=1 New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.   Get my new book: Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You https://influencematters.com   Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career. Sign up for my blog and get a free eBook https://www.philcooke.com   Follow me: Twitter https://twitter.com/philcooke Facebook https://www.facebook.com/philcookepage/ Instagram https://www.instagram.com/philcooke/ Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056  Find out about Cooke Media Group here: https://www.cookemediagroup.com   *More About This Episode* Should a Church Consider TV Commercials on Broadcast Television? I’m always thrilled when local churches make the decision to share their story on local TV. In spite of the chorus that “everyone is moving to the Internet,” broadcast television still has a huge audience and I wish more churches had that kind of vision. So if you’re considering buying thirty or sixty second TV commercials, then here’s a few important things to consider:   It all starts with identifying the audience you want to target. I know pastors who are looking for the 20-30 year old crowd, so they advertise locally during Saturday Night Live and similar programs. We’ve worked with a few churches who are focused on reaching men, so they advertise during sports programming. One church client in the midwest advertises on the 6pm evening news because they’re trying to reach more business people.   Depending on that decision, do you want to reach Christians, or non-believers? While we all want to reach non-Christians, even with the larger audience of secular TV stations, your response percentage will be much lower, and their chances of visiting your church pretty small. That’s not to say it’s not worth it, but know the response will be far less with a secular audience.   Advertising on Christian stations or channels will reach a Christian audience, and they are more likely to respond, and probably more likely to visit the church. Plus if you have a very popular Christian program playing before or after your spot (what we call a “lead-in” or “lead-out”), you’ll probably find a huge audience there. Regarding length, generally speaking, if you have a high profile in the community, a :30 spot is fine. However, if you’ve not been on that station before, or don’t have that high profile, I’d consider starting with a :60 spot because it allows you to share more information and allow the audience to get to know you. Then, after a couple of months, you could shift to :30 spots, which are less expensive and easier to find available slots on the station’s schedule. However, if your budget is better for :30 spots, that’s no problem at all. Better to be out there than hidden under a basket.   Regar