Building Trust by Developing Authenticity for Trust - Blog   In this show Andy discusses Authenticity which one of the four steps of building trust. He discusses what authenticity is and why it’s important for consultants. You’ll learn why you need to determine what your clients’ needs are and to understand the role they are asking you to play. You’ll learn why being genuine is required for any consultant to develop authenticity. We’ll also discuss the five (5) steps to developing authenticity. Those steps are: Be Keenly Self Aware Find and Build Genuine Connections Don’t Be Perfect Be Present Know Your Values   Implementing the steps will help you separate yourself from all of the other consultants and build deep quality relationship with your clients.