Welcome back to The Radcast, where insightful conversations with remarkable individuals take center stage! In today's episode, we are thrilled to have Lee Benson, a distinguished entrepreneur, accomplished author, and the visionary founder of Execute to Win (ETW), as our guest. Lee brings a wealth of wisdom and expertise to our conversation, delving into the crucial topics of value creation and nurturing resilience in the face of challenges. He shares profound insights from his latest book, "Value Creation Kid: The Healthy Struggles Your Children Need to Succeed," shedding light on the indispensable role of purpose in empowering our younger generation.Join us as we explore the transformative power of healthy struggles and the art of instilling a profound sense of purpose in the hearts and minds of our future leaders. Get ready for an engaging discussion that will inspire and resonate with parents, educators, and anyone passionate about fostering success in the next generation.Ryan and Lee discuss the importance of value creation, emphasizing that CEOs must continually increase an organization's value while addressing the disconnect between their understanding and employees' perception. (00:43)Lee's Mind Methodology encourages simplicity and clarity in order to create value and set effective goals. (02:24)Ryan and Lee discuss the importance of internal and external value creation for all stakeholders in service-based businesses. (08:25)Lee highlights the importance of clarity, accountability, and having the right people in place to overcome ego and successfully implement value creation strategies. (14:16)ETW provides CEOs with a close-knit team to accelerate organizational growth and leverage each other's expertise. (20:21)Lee Benson advocates for a shift in the education system to focus on teaching children how to create value and achieve financial competency. (25:20)They emphasize the importance of a "we" mentality over a "me" mentality, and how it can help create strong relationships and communities. (31:50)If you want to learn more about Lee Benson, check out his website https://etw.com/, and his blog and podcast https://etw.com/mindful-moments/.  You can also connect with him on LinkedIn https://www.linkedin.com/in/lee-benson-5b6101/.  Learn more by visiting our website at www.theradcast.com.Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast.