Lee Benson, the founder of Execute to Win (ETW.com), shares his entrepreneurial journey and insights on leadership and value creation. He discusses his experience in building and scaling Able Aerospace, the importance of mentors and role models, and the impact of Jack Welch on his career. Benson also explains the decision to not raise outside capital and the development of the MIND methodology. He emphasizes the need for leaders to focus on creating value in the world and shares his thoughts on the acquisition of Able Aerospace and the importance of strategic thinking. The conversation explores the concept of value creation and how it can be applied in business and personal life. It emphasizes the importance of solving problems and creating value for oneself and others. The guest shares his experiences and lessons learned from mistakes, highlighting the need for a value creation mindset. The conversation also discusses the potential for untapped value creation and the importance of focusing on what is possible. The guest expresses excitement for the future of value creation and his mission to create a better world.

Takeaways

Focus on creating value in the world and making a positive impact.


Develop a clear mission and values that drive the majority of the right behaviors.


Seek mentors and role models who believe in you and can provide guidance and support.


Consider the long-term implications of raising capital and ensure it aligns with your goals and values.


Embrace a growth mindset and continually work on personal development and self-improvement. Value creation involves solving problems and creating value for oneself and others.


Mistakes and failures can be valuable lessons that lead to better decision-making and a stronger value creation mindset.


It is important to regularly audit business and personal value creation to ensure focus and clarity.



Chapters
00:00 Introduction and Background
02:25 Building and Scaling Able Aerospace
08:11 Evolution of Leadership Strategies
12:45 Development of the MIND Methodology
16:31 Creating Value in the World
19:31 The Importance of Mentors and Role Models
23:35 The Impact of Jack Welch
26:11 The Acquisition of Able Aerospace
27:22 The Decision to Not Raise Capital
35:15 The Story Behind ETW.com
37:22 The Do's and Don'ts of Raising Capital
42:17 Creating Value by Solving Problems
43:35 Learning from Mistakes and Prioritizing Value Creation
45:01 Auditing Business and Personal Value Creation
47:35 Unlocking Untapped Value Creation Potential
49:31 Looking Forward to the Future of Value Creation