MATT OLSON – Precision Ag Go-to-Market with the John DeereAgriculture & Turf Division.Matt has been the go-to-market manager since January 2017 and has 16years of Precision Ag experience with John Deere. In addition to his role atJohn Deere, he actively participates in their row crop, cattle and hogoperation in North Central Iowa. Matt joined Deere & Company in May 2002and has held numerous positions in finance, sales and marketing. In additionto his experiences within the Ag and Turf Division, he also has held severalpositions within John Deere Financial.Currently, Matt is responsible marketing equipment and technology solutionsto help farmers increase yields, decrease costs and increase the efficiency ofthe work they do. Matt enjoys working on the family farm, fitness, technology,and travel. Matt graduated from Drake University with a B.S degree inAccounting and an M.B.A., also from Drake University.Topic: Matt would like to discuss Data; Data collection, Datamanagement, Data insights, etc.1. Commodity prices have risen, input prices have risen, markets are goingto change. How can John Deere help farmers prepare in advance foreconomic changes?2. John Deere just introduced their new G5 Universal displays. How canfarmers use these on equipment they already own? Are they preloadedwith software?a. One change with the new displays is that G5Plus includesAutoTrac, Documentation, and now Section Control in base,simplifying the purchase experience.b. With the G5 Advanced package, farmers can boost their in-fieldproductivity and performance with automation features thatinclude AutoTrac™ Turn Automation, AutoPath™, MachineSync, and In-field Data Sharing. 3. Farmers should be gathering as much data as possible they can makethe best-informed decisions possible – “If you can’t measure it you can’tmanage it”. What are some ways farmers can collect all the data that’spossible?a. Today’s machines can document more than what most farmersare documenting.b. Experts say it takes 3 to 5 years of good ag data to really makeinformed decisions about their operations. 4. What are some tools John Deere offers to bring in data from a mixedfleet?5. What’s John Deere doing to make its precision-ag technology easy touse?6. Once machine or agronomic data is in the Operations Center – what canfarmers do with it?7. How can tools in the Operations Center like “Work Planner” be used tostreamline their farm? Farm 4 ProfitPodcastClientJohn DeereAttn:Farm 4 ProfitContact:Aaron GilbertieAimee WilliamsJenni BaddingProjectFarm 4 Profit PodcastInterviews Mod Op444 Brickell Ave., Suite 900Miami, FL 33131323 467 9600modop.com—Los AngelesNew York CityDallasKansas CityPortlandMiamiPanama CityClevelandToronto 2 Company Use 8. Let’s talk about the connection between data and the operation of themachine…9. What are some steps farmers can be taking right now to prepare formore automation or even autonomy?10. How does automation or autonomy lead to increased farm profitability?Ryan Jardon - Large Tractors & Tillage Go to Market ManagerRyan is responsible for growing the John Deere Large Tractor and Tillageequipment and technology business in North America.  Ryan developstactical strategies that enable John Deere dealers to best serve theircustomers.  In his role he collaborates closely with tractor & tillage factoryteams as well as other strategic groups like Training, Advertising, OrderFulfillment, and Pricing & Incentives.Ryan grew up on a farm in southwest Iowa and began his career with JohnDeere in 2010.  He has had varying roles of increasing responsibility duringhis time at John Deere, primarily centered around building better large agproducts and building increasingly more capable John Deere dealers to selland support those products.  Ryan is a graduate of Iowa State Universitywhere he earned a Bachelor’s in Agricultural Systems Technology and anMBA from the University of Iowa.Topic: Ryan would like to discuss some of the important Model Year 24tractor updates John De