In this episode, John Morhous, Chief Experience Officer at Flight Centre Travel Group, and Amir Amidi, Managing Partner in Travel and Hospitality at Plug and Play, join Tara Erwin, Communications and Public Relations Manager with GBTA discuss Flight Centre's digital journey, the distinction between internal and third-party innovation projects, the impact of AI on the travel industry, KPIs for measuring innovation success, and share startup success stories within Flight Centre's digital initiatives, offering valuable insights into the evolving landscape of the travel industry. Made Possible by Plug and Play The Business of Travel Podcast is your ultimate guide to navigating the ever-evolving realm of business travel. Each week, a new episode hosted by seasoned corporate travel professionals presents an engaging and enlightening exploration of key topics shaping the world of business travel today.   The Business of Travel is the official podcast of the Global Business Travel Association. Visit www.gbta.org to learn more.     Host & Guest Info  - Tara Erwin, GBTA  - John Morhous, Flight Center Travel Group  - Amir Amidi, Plug and Play    Key Topics Discussed  - Innovation - Startups - Generative AI       Connect with GBTA  - www.GBTA.org      Music track is Space Jazz by Kevin MacLeod  Licensed under Creative Commons: By Attribution 3.0 License