This week, Cassie and Erica sit down with Génesis Warner, Designer and Branding Expert, to chat through her unconventional career path, what sparked her love for branding and design, how impactful a strong brand story and visuals can truly be, her best tips for optimizing your website to avoid common mistakes that she comes across in her work with web design clients, and more!
Here's a peek at what we cover in this episode:
[00:04:18] - Génesis shares a look at her unconventional career path thus far and gives us an initial peek at the process of creating a leather accessories brand (LEISARÀ) while living in Italy that kickstarted her love for branding and design. She also shares tips on being adaptable when change inevitably happens in your career journey and why remaining curious is a game changer.
[00:13:38] - Génesis uncovers the impact of a powerful brand story and visuals, noting that they're the "heartbeat" of any successful business.
[00:19:56] - Génesis reveals the most common mistakes businesses make on their websites that lead to poor user experience and minimal conversions, then provides insight around optimizing your website to avoid such missteps.
[00:31:06] - Génesis shares how she's developed a unique experience for her handbag brand, LEISARÀ, that goes beyond surface level storytelling, and why having such a strong story is essential in the luxury goods market.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Génesis' episode:
Proof that Authenticity Drives Brand Success | Lisa Mastela of Bumpin Blends
Brand Identity and Partnerships 101 | Neal Cohen of Tip Top Proper Cocktails
Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz
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Check out Génesis' handbag brand, LEISARÀ: leisara.com
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