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    The skill of storytelling for MSLs

    The skill of storytelling for MSLs

    FromMSL Consultant Podcast

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    The skill of storytelling for MSLs

    FromMSL Consultant Podcast

    ratings:
    Length:
    33 minutes
    Released:
    Oct 9, 2023
    Format:
    Podcast episode

    Description

    Marcus West from 60seconds shares his experience on how to develop the skill of storytelling and apply it to clinical data and KOL meetings.
    We discuss:

    Important pillars of storytelling
    Why emotion is so important for engaging KOLs
    The hero's journey and how it can be related to clinical data

    This episode is sponsored by 60seconds. Learn more about 60seconds here: https://60seconds.com/
    Released:
    Oct 9, 2023
    Format:
    Podcast episode

    Titles in the series (48)

    MSL Consultant teaches aspiring and experienced Medical Science Liaisons how to become high performing MSLs. Using her experience and her journey from academia to pharma, founder of MSL Consultant and author of Medical Science Liaison, the Ultimate Step by Step guide, Dr. Aoife O Dwyer PhD, provides practical, clear, actionable advice on how to obtain an MSL role and how to excell at this MSL role.