Vogue Australia’s senior beauty and health editor, Remy Rippon, chats to Kate Morris, the founder and executive director of powerhouse Australian beauty e-tailer, Adore Beauty. Kate launched Adore Beauty from her garage in 2000, well before online shopping had become the norm, growing it into the multi-million dollar business it is today. In this episode—which was the second webinar in the 2020 Vogue Codes Virtual series—Kate discusses building Adore Beauty from the garage up, along with the invaluable business lessons she learned along the way, the e-tailer’s new sex category, and how Covid-19 has shifted customer beauty and self-care preferences, and in turn, Adore Beauty.
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