Are you worried about losing top talent at your agency? Struggling with high employee turnover that hinders your agency's growth? It can be hard to find and keep the right people to help achieve your agency's goals. Our expert guest is a repeat on the show who shares the importance of retaining employees and how you can ensure you never lose an agency employee again. Joey Coleman shares insights on how to create a remarkable employee experience to prevent turnover. He dives into the top reason employees leave and the impact it has on agency growth. You will learn practical strategies to never lose an employee again and ensure the success and scalability of your agency. Joey Coleman has spent 20 years teaching organizations how to keep their customers and employees. How? He turns them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects. With his model, he helps companies enhance the experience they’re delivering to customers or employees and how to make it as remarkable as possible. In addition to being an entrepreneur, speaker, and recovering lawyer, he is also the writer of the recently released “Never Lose an Employee Again”. In this episode, we’ll discuss: Why do companies lose employees? Are you making these mistakes during employee reviews? How to create a remarkable employee experience.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.   Why Do Great Agencies Lose Great Employees? If you talk to most agency owners and ask why they lose employees they’ll say it’s because they were offered more money. However, the biggest study on this matter conducted so far indicates that, yes, some employees do leave for more money. Surprisingly, though, just 9% of the people interviewed left for better compensation. What did the remaining 91% list as the reason for leaving their jobs? Well, almost 1/4 of respondents left because there wasn’t a clear path for their future with the organization. They didn’t understand what could be their next role within the company. They thought they had to leave to move upward. How do you approach the conversation about their future? Give them the option to decide. Ask them what they hope to achieve at your agency. Do they see themselves in a leadership role or do they prefer to develop their skill set? It’s important to highlight this decision doesn’t have to be set in stone throughout their time at the agency. In fact, this is a conversation you should revisit at least once a year at the annual review – which Joey believes should be a biannual review – where the employee should have the opportunity to change their answer without negative repercussions. You shouldn’t expect a level of certainty from your creative, non-client-facing employees. When you’re dealing with creatives try to think creatively about how you manage and deal with them in that way. What You Should and Shouldn't Do During Employee Reviews Would annual reviews become something employees are actually dreading? It depends on the type of workers you employ. Entrepreneurs typically hate reviews and may prefer "coaching sessions." And surely you can choose to have entrepreneurial employees. However, that structure will ensure you don’t have a good retention. Instead, employees who like stability and like to know what will happen in the immediate future will almost always appreciate a review. They like to know that their work is being appreciated and areas where they can improve. However, there are some things you definitely SHOULDN’T do, like walking into the review announcing you’ll be pointing out the areas where the employee is deficient.