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Greenwashing 101 With Harriet Kingaby

Greenwashing 101 With Harriet Kingaby

FromCommunicating Climate Change


Greenwashing 101 With Harriet Kingaby

FromCommunicating Climate Change

ratings:
Length:
24 minutes
Released:
Jan 9, 2023
Format:
Podcast episode

Description

This episode features a conversation with award-winning campaigner, Harriet Kingaby. It was recorded at the end of October 2022. Harriet is an activist working at the intersection of advertising, climate change, and misinformation, and has worked with some of the world’s biggest brands, start-ups, and social enterprises to land international climate change campaigns, build brands with purpose, and create behaviour change programs with impact. She co-founded The Conscious Advertising Network, something we’ll hear plenty about in this episode, and works as Insight Lead at Media Bounty, a creative and media agency that believes environmental and social innovation drives business performance. After some obligatory Brit-on-Brit weather chat, our conversation gets stuck into all things greenwashing.Additional links:Conscious Advertising NetworkACT Climate LabsMedia BountyClean CreativesBrief Sabotage Handbook
Released:
Jan 9, 2023
Format:
Podcast episode

Titles in the series (37)

Communicating Climate Change is a podcast dedicated to helping you do just that. By digging deep into the best practices, the worst offenses, the pitfalls, and the paragons, we'll be looking for ways to help you – and me – improve our abilities to engage, empower, and ultimately, activate audiences on climate-related issues. We’ll hear from experts producing the latest science, activists working at the front lines of the crisis, artists, NGOs, players from the private sector, and many more, bringing together a wide range of perspectives to help us be more impactful in the ways that we communicate climate change. Each and every episode is an attempt to add to our toolkits. To help us develop the muscles we’ll need for this grand task. So, if you want to start communicating climate change more effectively, then tune in, subscribe, and tell your friends and colleagues about Communicating Climate Change. Find out more at communicatingclimatechange.com