Looking for innovative ways to stand out in your content marketing? 
In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media.
Discover how Lavender is revolutionizing B2B content marketing and building a rabid base of loyal followers through consistency and founder involvement. Plus, learn why Will believes in avoiding gated content and the importance of playing to your strengths. 
 
00:00:05 - Co-founder of Lavender Talks Email Marketing and Community
00:03:49 - Building a Community-Driven Tech Company
00:05:31 - Building Community on LinkedIn: Tips and Tricks
00:15:05 - Playing to Your Strength: The Key to Successful Events
00:18:20 - Innovate Your Content with Familiarity
00:26:47 - Standing Out in a Commodified Content Market
00:33:39 - The Annoyance of Gated Content
00:38:20 - Connect with Lavender on LinkedIn
00:39:51 - How to Stand Out in Marketing
 
Follow Will: 
LinkedIn: https://www.linkedin.com/in/williamallred/
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com