Ever wondered what it's like to run a company that simplifies group payments and information collection? Join me as I take a deep dive into a fascinating conversation with Nicole Montoya, the co-founder, and CEO of Cheddar Up. Nicole takes us on a journey from her simple beginnings on an Iowa farm to the hustle and bustle of running a fintech company in Denver. We explore the genesis of Cheddar Up, how it caters to diverse organizations like PTAs, Girl Scouts, teams, and churches, and the unique offerings it brings to the table, including their signature Sign Ups feature. In our chat, Nicole unpacks the story behind the catchy name 'Cheddar Up', and how they connect and resonate with their user base. We explore Cheddar Up's innovative solutions to group payments and information collection, bringing to light the software's flexibility in serving different users and its user-friendly design. Nicole and I also delve into the world of female entrepreneurship in the fintech industry, discussing the triumphs and challenges she's faced. Whether you're a payments pro or an aspiring entrepreneur, this episode offers a wealth of wisdom and a peek into Nicole's inspiring journey.