Join me as I sit down with Rob Straathof, the visionary CEO of Liberis. Rob Straathof's journey from an aspiring astronaut to a fintech trailblazer is a narrative of determination and ingenuity. Tune in to discover how Liberis is transforming the financial landscape for small businesses by seamlessly embedding pre-approved funding within payment ecosystems. Delving into Liberis's partnerships with behemoths like Worldpay, Klarna, and Barclays, we'll unwrap how their platform is not only accelerating growth for startups but also reinventing the approach to merchant financing.  The discussion delves into the core of embedded finance, tracing Liberis's evolution from its nascent stages to the powerhouse digital platform it is today. The episode doesn't shy away from discussing the hurdles faced, particularly during the pandemic. As the conversation unfolds, we gain an understanding of the strategies driving merchant adoption and the essential role of omnichannel platforms in the finance sector.