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57: "Is advertising in danger of becoming a hobby for rich people's children?" with strategist Will Humphrey

57: "Is advertising in danger of becoming a hobby for rich people's children?" with strategist Will Humphrey

FromCall To Action


57: "Is advertising in danger of becoming a hobby for rich people's children?" with strategist Will Humphrey

FromCall To Action

ratings:
Length:
61 minutes
Released:
Mar 5, 2021
Format:
Podcast episode

Description


This week we’ve laid bait of a pint and picture round to snare sharp thinker, pub quizzer and Strategy Director at Wunderman Thompson, Will Humphrey.



A lifelong problem solver with experience across Advertising, PR, CRM and Digital, he’s devised award-winning strategies for the likes of O2, Budweiser, NatWest and Land Rover and is a huge advocate for mentoring junior folk in the industry.



He talks to us on a treasure trove of topics including ad land as a walled garden, binding machines and nappies, asking Londoners to find Coventry on a map, empathy, educated guessing, planning from within, what’s special about Robbie Earnshaw, hippos, custard creams and lots more. You’d be a fool not to let us bend your ear ‘ere.

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Follow Will on Twitter and Instagram
Check out his blog

Here's his advice for junior strategists/planners
And keep an eye out for future Getting In & Getting On events
Will proudly dedicates his episode to @sarahspoon, give her a follow too

Will’s book recommendations are:


The Silk Roads by Peter Frankopan 

Saki, The Complete Short Stories by H. Munro  

Viral Marketing: The Science of Sharing by Karen Nelson-Field 

Homegoing by Yaa Gyasi 

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Released:
Mar 5, 2021
Format:
Podcast episode

Titles in the series (100)

The go-to podcast for anyone trying to make sense of the world of Marketing, Business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 3 | US TOP 100 | RELEASED FORTNIGHTLY