On today's episode of Locked on Avalanche, we are joined by a very special guest, Geo Collins!

Geo has been in the esports world for some time now and has seen first hand how that community has grown. In particular, targeting the Gen Z community.

Geo, being a newly minted fan of the NHL (she's a Vancouver Canucks fan, but don't hold that against her), feels like what the esports world did to grow the industry, the NHL can benefit just the same.

She was kind enough to join us to dive deeper into exactly what those tactics are. Be sure to watch her video that led us to contact her here:

https://www.youtube.com/watch?v=JRxC2MoD0pg&t=1610s

As always, sit back, enjoy and make sure to subscribe!

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