39 min listen
EP189: Julie Eddleman, Global Chief Commercial Officer, DoubleVerify
FromGreat Minds
ratings:
Length:
42 minutes
Released:
Sep 13, 2022
Format:
Podcast episode
Description
Julie leads DV’s commercial organization worldwide. This includes driving integration and alignment between all revenue-related functions, including sales, customer support, pricing and revenue management. Prior to DV, Julie was most recently Global Client Partner at Google, where she spearheaded global partnership and growth strategy for some of Google’s largest global clients, including Procter & Gamble, Coca-Cola, McDonald’s, General Motors, Ford and Fiat Chrysler. Prior to Google, Julie led all of the centralized marketing for North America at Procter & Gamble, including media planning and buying, sports marketing, branded entertainment and retailer marketing — leading over 400 employees and 1,000-plus agency personnel. Julie earned both her B.S. in Consumer Affairs and her M.S. in Consumer Behavior from Purdue University.
Recorded content structured by Snackable.AI
Recorded content structured by Snackable.AI
Released:
Sep 13, 2022
Format:
Podcast episode
Titles in the series (100)
EP59: Carl Fremont On Where Advertising Goes Next: To understand where advertising is going, you need to know what came before it. Carl Fremont was there. From working with the man who invented the unique selling proposition, to learning direct marketing from Lesley Wunderman, by Great Minds